First PersON
Founder storytelling, thoughtfully directed.
First Person helps founders tell the stories behind their businesses through conversation, portraiture, video and content creation.
Created by Bina Khan, the process combines strategy, direction, image curation and production to create founder content that feels natural, thoughtful and genuinely personal.
How it works
Discover
As a founder myself, I’m interested in discovering what made you begin - the first idea, the frustration, the spark and the journey that followed.
Together, we shape a clear narrative and a visual direction, deciding what to say, how to say it and how you want to be seen.
Direct
With a clear direction established, the shoot becomes a conversation rather than a performance. We handle the production while you focus on telling your story.
Capture
From hair, makeup and wardrobe to portrait selection and editing, every detail is thoughtfully considered to ensure the final work feels cohesive, authentic and true to you.
Refine
Deliver
Portraits, video and content assets. ready to share with confidence.
CHOOSE YOUR STORY
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For founders who want to tell the story behind their businesses.
Strategy & discovery session
Story direction
Hair & make-up
Guided interview filming
Founder portriats
Edited short-form reels
Social-ready delivery
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For launches, campaigns and brands that need their founder and the world around them captured.
Everything in Founder Story, plus:
Event coverage
Product photography
Brand atmosphere & detail photography
Team & behind-the-scenes imagery
Additional edited assets
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For brands that want to create a visual world their audience wants to step into.
Creative concept and shoot planning
Creative direction
Hair & make-up
Lifestyle campaign photography
Product photography
Short-form campaign films
Edited & ready to publish content
Watch first person in action
Author, educator and memory keeper
SUMAYYA USMANI
“Bina has the ability to draw out the soul of your purpose”
“She creates such a comfortable experience that you forget that you’re on camera”
MAHEEN KHAN
Founder, Parudeesa
“she helped me feel comfortable and confident on camera”
"the whole experience was professional, enjoyable and thoughtfully curated from end to end”
selected work
Sanam saeed
Actor
saima mohsin
Journalist & Presenter
sharmeen obaid chinoy
Journalist & Filmmaker
aida khan
Chef & Founder
Ayesha Chundrigar
Animal welfare activist & entrepreneur
Nimra bucha
Actor
trinette lucas
Actor & podcaster
Marina khan
Actor & director